The first half of 2024 saw a 19% decrease in domestic box office earnings compared to the same period in 2023, with major films like Argylle, The fall guy, and Furiosa: a Mad Max saga falling short despite their potential. Interestingly, some of these movies performed better once released for home viewing, a trend we will delve into later.

On the bright side, films like Dune: part two and Inside out 2 did well in theaters. Looking ahead, the rest of the year promises high-profile releases each month, keeping studios active.

Tools like Cinelytic’s predictive platform offer insights to help studios make better project decisions, and for us to imagine what’s coming. Their projections back in November 2023 estimated a total domestic box office revenue of US$8.15 billion for the entire 2024 lineup.

You can read the full analysis here.