{"id":49167,"date":"2024-11-06T06:30:00","date_gmt":"2024-11-06T11:30:00","guid":{"rendered":"https:\/\/lepetitseptieme.ca\/?p=49167"},"modified":"2025-07-03T15:31:06","modified_gmt":"2025-07-03T19:31:06","slug":"engaging-fans-through-mobile-apps-canadian-teams-lead-the-way","status":"publish","type":"post","link":"https:\/\/lepetitseptieme.ca\/en\/2024\/11\/06\/engaging-fans-through-mobile-apps-canadian-teams-lead-the-way\/","title":{"rendered":"Engaging fans through mobile apps: Canadian teams lead the way"},"content":{"rendered":"\n

Le sport a d\u00e9sormais plus d\u2019un terrain de jeu et parmi les plus probants du moment, on retrouve le num\u00e9rique. Une \u00e9quipe, une ligue, une franchise, une organisation, un m\u00e9dia\u2026 Il n\u2019est clairement pas possible de ne pas avoir une couverture num\u00e9rique digne de ce nom pour pouvoir exister et surtout, fid\u00e9liser l\u2019audience.\u00a0\u00a0<\/p>\n\n

ll suffit de suivre l\u2019\u00e9volution du sport au travers de certains de ses pans, comme le pari sportif sur l\u2019ontario sports betting<\/a> ou d\u2019autres leviers \u00e9quivalents\u00a0: d\u00e9sormais, la majeure partie des acc\u00e8s se fait depuis mobile et prouve \u00e0 quel point, une plateforme adapt\u00e9e, est la cl\u00e9 pour se rapprocher des passionn\u00e9s en tous genres.\u00a0<\/p>\n\n

\u00c0 ce sujet, comment les \u00e9quipes canadiennes et autres organisations nationales font pour exceller sur l\u2019engagement des amateurs depuis leurs applications mobiles? Zoom sur le sujet avec un statut de r\u00e9f\u00e9rence solidement obtenu par plusieurs acteurs du sport canadien.\u00a0<\/p>\n\n

L\u2019\u00e9quipe olympique en pr\u00e9curseur\u00a0<\/h3>\n\n

\u00c0 l\u2019av\u00e8nement des r\u00e9seaux sociaux et de l\u2019ensemble des opportunit\u00e9s num\u00e9riques pour l\u2019univers du sport, on se demandait l\u00e9gitimement comment les \u00e9quipes olympiques pouvaient se montrer engageantes ou m\u00eame, int\u00e9ressantes, durant les longues p\u00e9riodes sans Jeux olympiques, d\u2019\u00e9t\u00e9 ou d\u2019hiver. L\u2019\u00e9quipe Canada a rapidement trouv\u00e9 la solution et inspir\u00e9 avec ses id\u00e9es, l\u2019ensemble des autres f\u00e9d\u00e9rations \u00e9quivalentes de la plan\u00e8te.\u00a0<\/p>\n\n

\"Opening
PARIS, FRANCE – 26 JUILLET, 2024: C\u00e9r\u00e9monie d’ouverture des JO 2024<\/em><\/figcaption><\/figure>\n\n

En suivant des athl\u00e8tes olympiques dans chaque comp\u00e9tition et parfois au quotidien, avec un suivi et un accent mis sur la pr\u00e9paration pour les prochaines olympiades, Team Canada avait notamment permis aux athl\u00e8tes ne b\u00e9n\u00e9ficiant pas d\u2019une grande m\u00e9diatisation en dehors des p\u00e9riodes olympiques de conna\u00eetre ce m\u00eame c\u00f4t\u00e9 retentissant<\/strong>. Plus que tout, cette proximit\u00e9 et cette mise en avant m\u00e9diatique permettaient aux athl\u00e8tes de se faire conna\u00eetre ou de rester en contact avec des bases de fans impressionn\u00e9es par les exploits du pass\u00e9.\u00a0<\/p>\n\n

Ajoutez \u00e0 cela des applications et des r\u00e9seaux sociaux sans cesse port\u00e9s vers les tendances et offrant une proximit\u00e9 incroyable entre amateurs et athl\u00e8tes, et vous obtenez des lieux num\u00e9riques qui ne font qu\u2019augmenter l\u2019engagement vers le sportif et sa discipline.\u00a0<\/p>\n\n

Les Leafs excellent\u00a0<\/h3>\n\n

Si l\u2019on souhaite glisser sur un univers de r\u00e9seaux sociaux aux innombrables possibilit\u00e9s et opportunit\u00e9s, le cap doit \u00eatre mis en direction de l\u2019Ontario et de la franchise des Maple Leafs de la LNH. Parmi les quatre ligues majeures de sport en Am\u00e9rique du Nord, elle est certainement l\u2019une des meilleures sur le sujet<\/strong>, en plus de faire le spectacle sur la glace depuis maintenant quelques saisons.\u00a0<\/p>\n\n

Si vous souhaitez suivre les tendances, nous ne saurions que vous conseiller de d\u00e9couvrir les diff\u00e9rents comptes officiels de la franchise et notamment, celui sur Instagram. Les Toronto Maple Leafs n\u2019h\u00e9sitent pas \u00e0 int\u00e9grer l\u2019ensemble de leur effectif dans tout ce qui peut engager ou permettre au fan de hockey de rester sur la page! Le contenu novateur, bien pens\u00e9 et sans cesse renouvel\u00e9 pousse les amateurs de hockey et de r\u00e9seaux sociaux \u00e0 suivre la franchise, sans forc\u00e9ment la supporter lorsqu\u2019elle d\u00e9barque sur la glace pour les rencontres de LNH.\u00a0<\/p>\n\n

Des opportunit\u00e9s uniques<\/h3>\n\n

L\u2019exemple des Leafs est une force, mais il est surtout synonyme de certains apprentissages que les franchises et autres organisations doivent int\u00e9grer. Un contenu de qualit\u00e9 va attirer et cr\u00e9er un effet viral<\/strong>. La franchise ou l\u2019\u00e9quipe va donc \u00eatre mise en avant aupr\u00e8s de tous les internautes passionn\u00e9s de sport et non pas seulement les partisans d\u00e9j\u00e0 \u00e9tablis.<\/p>\n\n

Voici pourquoi le contenu doit s\u2019adresser \u00e0 tout le monde et surtout, s\u2019int\u00e9resser de pr\u00e8s \u00e0 toutes les tendances num\u00e9riques du moment. En suivant la mode et les enjeux actuels sur Instagram, Twitter ou YouTube, les \u00e9quipes m\u00e9dias auront plus de chance de mettre leur marque sur le devant de la sc\u00e8ne. Et lorsque l\u2019on conna\u00eet les enjeux financiers derri\u00e8re des partenariats ou des collaborations commerciales num\u00e9riques, l\u2019investissement vers une \u00e9quipe m\u00e9dia de qualit\u00e9 continue de cro\u00eetre aupr\u00e8s de l\u2019ensemble des professionnels, comme des \u00e9quipes de niveau inf\u00e9rieur.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le sport a d\u00e9sormais plus d\u2019un terrain de jeu et parmi les plus probants du moment, on retrouve le num\u00e9rique. Une \u00e9quipe, une ligue, une franchise, une organisation, un m\u00e9dia\u2026 Il n\u2019est clairement pas possible de ne pas avoir une couverture num\u00e9rique digne de ce nom pour pouvoir exister et surtout, fid\u00e9liser l\u2019audience.\u00a0\u00a0 ll suffit […]<\/p>\n","protected":false},"author":91,"featured_media":49162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12046],"tags":[15488],"class_list":["post-49167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","tag-sport-en"],"acf":[],"yoast_head":"\nEngaging fans through mobile apps: Canadian teams lead the way - Le petit septi\u00e8me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lepetitseptieme.ca\/en\/2024\/11\/06\/engaging-fans-through-mobile-apps-canadian-teams-lead-the-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging fans through mobile apps: Canadian teams lead the way - Le petit septi\u00e8me\" \/>\n<meta property=\"og:description\" content=\"Le sport a d\u00e9sormais plus d\u2019un terrain de jeu et parmi les plus probants du moment, on retrouve le num\u00e9rique. 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