{"id":37814,"date":"2023-07-30T07:00:00","date_gmt":"2023-07-30T11:00:00","guid":{"rendered":"https:\/\/lepetitseptieme.ca\/?p=37814"},"modified":"2023-07-29T13:10:25","modified_gmt":"2023-07-29T17:10:25","slug":"vod-market-share-july-2023","status":"publish","type":"post","link":"https:\/\/lepetitseptieme.ca\/en\/2023\/07\/30\/vod-market-share-july-2023\/","title":{"rendered":"VOD market share | July 2023"},"content":{"rendered":"\n

Now that we’ve had a little perspective on Netflix’s decisions regarding the launch of the ad-supported version and the new password-sharing rules, we know a little more about what these decisions have done to Netflix’s place in the streaming landscape.<\/p>\n\n\n\n

We have three infographics that Just Watch has prepared for us to illustrate the changing market shares of the different platforms.<\/p>\n\n\n\n

But before taking a closer look at Netflix, let’s start by looking at how the various platforms have evolved since the start of 2023.<\/p>\n\n\n\n

<\/a>SVOD market share in Q2 2023<\/h3>\n\n\n\n

Streaming giant Netflix wins, again, the Canadian market, with a 3% gap over its closest competitor, Prime Video. Meanwhile, Apple TV+ failed to overtake Paramount+ with only a 2% margin. Disney Plus remains a strong third.<\/p>\n\n\n\n

\"SVOD<\/figure>\n\n\n\n

<\/a>Market share trend for 2023<\/h3>\n\n\n\n

Paramount+, the mid-level streaming player, recorded growth, as did Disney+, both of which have gained 1% market share since March. Crave, the local player, stagnates and retains its 4th position for the second time, despite a very slight decline.<\/p>\n\n\n\n

\"Market<\/figure>\n\n\n\n

<\/a>Netflix and the effect of its decisions over 2 years<\/h3>\n\n\n\n

Global streaming giant Netflix has found a way to recapture its former glory after losing 3% market share in 2022. The launch of a “Basic with Ads” version has sparked renewed interest, but the flagship measure has been the introduction of a crackdown on password sharing, which has gained almost 6 million subscribers in the last three months.<\/p>\n\n\n\n

\"Impacte<\/figure>\n\n\n\n

We can therefore conclude that the threats and complaints from users have been nothing more than… a lot of noise without action, as is often the case.<\/p>\n","protected":false},"excerpt":{"rendered":"

Now that we’ve had a little perspective on Netflix’s decisions regarding the launch of the ad-supported version and the new password-sharing rules, we know a little more about what these decisions have done to Netflix’s place in the streaming landscape. We have three infographics that Just Watch has prepared for us to illustrate the changing […]<\/p>\n","protected":false},"author":2,"featured_media":37799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5162],"tags":[26248,24827,10038,23160,21791],"class_list":["post-37814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-disney-plus","tag-just-watch-en","tag-netflix-en","tag-prime-video-2","tag-streaming-2"],"acf":[],"yoast_head":"\nVOD market share | July 2023 - Le petit septi\u00e8me<\/title>\n<meta name=\"description\" content=\"Now that we've had a little perspective on Netflix's decisions regarding the launch of the ad-supported version and the new password-sharing rules, we know a little more about what these decisions have done to Netflix's place in the streaming landscape. 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